So I’m going to try something new! I’ll be picking a designer every once in a while to highlight and talk about their history & the start of their brand. How about a history lesson?!
How much do you know about Max Azria?
I’m in love with all the clothes from his lines and think they all have such distinct features – geometrics and cuts.
Max Azria grew up in France, but ended up relocating to LA where his company is currently headquartered.
He launched BCBC Max Azria in 1989, which has turned into an extremely successful line featured at numerous department stores after getting a ton of attention at NYFW in the mid 1990′s.
BCBG actually stands for “bon chic, bon genre” – or good style, good attitude. This line was designed at a lower price point than a lot of high end designers and was geared towards young women.
In 2004, he also launched 2 more brands which focused on couture dresses at a higher price point than his original line. His lines were featured at NYFW with ready-to-wear styles.
Max Azria then acquired Herve Leger in 1998 and relaunched the brand with his own designs.
He then launched BCBGeneration in 2008 and a line with Miley Cyrus in 2009. I think I’ve lost track at how many lines this man has made!
In his personal life, he has a large family with 6 children AND his wife is the Chief Creative Officer of his company! In a fashion family like that, how can you not be successful?
It’s kind of amazing to see how much this man has done in the fashion world! From creating more than a few lines at different price points for different demographics, to involving his family in a successful corporation, and acquiring or collaborating with other large names – he has definitely made a name for himself that won’t be going away anytime soon.
Do you like Max Azria clothes? What are your favorite designers?