So I’ve had a super relaxing LONG weekend since I took a half day on Friday and we had a snow day yesterday AND as of now my office is opening late today.. Id say that’s something I needed! After a crazy few months at work and a ton of stress, I’ve gotten to a point where I’m just really burnt out. I’m in serious need of a vacation!
But even in my burnt out state, I’ve found that it makes me even more committed to this blog! It’s my outlet and something that I love to do. So as I keep learning and trying to grow.. We’re doing another lets learn together!
In case you aren’t someone who regularly reads my blog, or happened to miss it, my last Lets Learn Together post was about google analytics. It’s basically just a series where I take a topic I’m focusing on and trying to learn and share what I know. That way we can all share and learn more together! Win-Win!
So what is Google Adsense? Starting with the basics, it’s basically just a simple widget you can add to your blog that generates ads. Then you get paid by views and clicks… it’s pretty simple.
After signing up, you can customize the way your ads appear on your blog. You can choose ad style, size, amount, and location. There’s a wide variety of options so you can try different ones out and see what styles and locations work best for you.. the most important options, in my opinion. When picking a style, it’s really important to view your page and make sure the ads fit properly in your layout and to pick locations where more people will see them. One big difference I found was at the bottom of posts – where I always look on other blogs!
Then another thing that has made a huge difference is editing down what categories show on your blog. If you have a fitness blog, maybe you don’t want finance ads. Or a makeup blog, you might not want automobile ads. There are a ton of options! It’ll also let you know how many clicks you’ve had so you know which categories resonate with your readers.
And finally, make sure to pay attention to your views and clicks! The majority of your income will come from clicks on your ads, and it’s important to watch and compare with analytics or posts and analyze what works best for you! In regards to views, you get paid by your RPM or CPM, rate or cost per milli or thousand views. And that rate can vary a TON! So it’s a little more unpredictable, but always good to keep an eye on. And finally, pay attention to your CTR, or click through rate. It’ll tell you out of the views you get, what percentage clicks on an ad.
I know that talking about how bloggers can make an income can cause a little debate, especially with a lot of the uproar that goes on around sponsored posts or videos. But blogging can be a full time job – and the income has to come from somewhere. So if you’re using Adsense, I hope this helps out!
Do you use Google analytics? Any tips?